Apple's new MacBook Neo & iPhone 17e introduces a wide variety of new users into the Apple Ecosystem.

In March 2026, Apple had released both the MacBook Neo & the iPhone 17e, the latter being a successor to their previous iPhone 16e. The iPhone 17e brought new improvements to it's predecessor such as MagSafe, and a new CenterStage camera. The iPhone 17e starts $599 for the 256 GB model, which can get bumped up to $799 for the 512 GB model. The MacBook Neo was a new addition to the MacBook lineup, utilizing the iPhone A18 Pro chip as a way to reduce costs. The MacBook Neo starts at $599 for 256 GB, and can be bumped up to $699 for 512 GB + Touch ID.